Onward Singapore

Creating a local brand that lasts


By FLOR Pâtisserie
FLOR Pâtisserie is a Japanese-styled patisserie serving authentic Japanese-inspired French pastry. We believe strongly in honest baking with the finest ingredients. We are a home-grown brand that started at Duxton Hill since 2010.

People say it is easy to start a business, but tough to sustain. This is especially true in Singapore’s challenging F&B industry. It definitely wasn’t easy to maintain a business that has to do both its own production and retail, and do it well. Especially during Covid times. I’m just glad that we are able to make it to our 10th year this year, and thriving.

I think what is meaningful to be a Singaporean doing business in Singapore, is that we can give back anytime we are able to. Be it in terms of supporting Food Bank Singapore or sponsoring children’s home for birthday cakes. At least, this is what we do at FLOR Patisserie.